1. It locates all phones, from the latest iPhone to the old flip phones. Those "old" feature phones are still 75% of the market, so if you're rolling out a solution that needs to locate everyone's phones and fast--you need network location.
  2. It finds more devices. Not just smart phones and feature phones, but also laptops, Aircards, USB Datasticks, tablets, netbooks, Automatic Vehicle Location Units, asset tracking equipment, wireless sensors and more.
  3. It won’t let people cheat. You can't spoof your location. With handset location, users can download an app that tells your boss that you're safe in your cubicle and not around the corner at the bar. With network location, your phone won't lie for you.
  4. It works in indoor locations like underground parking and urban canyons, unlike handset location. No more losing folks.
  5. It's easy to set up. Once a phone is opted-in, that's all the user needs to do. No app discovery. No app download. No app incompatibility. No app upgrade. No app to open – all transparent to the user.
  6. It doesn’t suck energy from your battery like Dracula from a victim, unlike handset-based location.
  7. It allows mobile app developers to reach virtually 100% of the target market.
  8. It’s device-agnostic. It works no matter a phone’s make, model, o/s, and fancy cover.
  9. It enables back-end applications like asset monitoring applications and integrated voice response solutions.
  10. It doesn’t need devices equipped with GPS chips, although it likes them just fine too.