As of August 2012, more than 50% of mobile phones in the US were smartphones and according to Horace Dediu of Asymco.com, the rate of adoption shows no signs of slowing down with a forecasted 80% market share by August 2014.
So what does this mean for Chief Location Officers in the Mobile Gambling industry?
As smartphones continue to penetrate the mobile market, mobile Internet usage will increase. In India, mobile Internet traffic surpassed desktop Internet usage in May 2012. It is only a matter of time until the same happens in the US and in other markets.
In the US, mobile gambling laws, which weren’t on many people’s radars 10 years ago, are starting to surface as an important issue. Establishing mobile gambling laws and regulations will help the US capitalize on the income potential while protecting consumers. Nevada is the only state to have legalized mobile gambling, but New Jersey and Illinois are soon to follow.
Why should CLOs care?
As discussed in our blog post on mobile sports betting, location data will be a key component in mobile gambling regulation. A user’s location will need to be verified to allow them to take part.
CLO's: Keep your finger on the pulse of the evolution of mobile gambling laws and the critical role that reliable and accurate location data will play. There is a lot to be learned, discovered, and taught in this developing field.