InfoWorld recently reported on a new survey that shows companies who embrace a Bring-Your-Own-Device (BYOD) strategy are reaping multiple benefits. “According to the… survey of C-level execs, business-unit leaders, and IT decision makers from around the globe, organizations that have adopted consumer tech were 73 percent more likely to report improved sales and new customer acquisitions than BYOD holdouts. Fifty-eight percent reported a greater ability to bring new products and services to market, and 54 percent said their companies were more likely to report increased profits.”
A 54% increase in profits and happier employees is big news. However, along with the increased fluidity and employee satisfaction that BYOD provides, it also poses serious security risks that have made companies apprehensive to fully adopt the concept. Allowing employees to access sensitive materials from their personal phones or tablets puts qualified information at risk. Tracking employees’ locations via GPS with a BYOD strategy can also pose a problem, as GPS signals are not always available.
Location technology helps companies to embrace BYOD AND minimize the associated risks.
1) Mobile employees can be difficult to track and manage. Location data enables effective mobile workforce management allowing employers to track their employees’ locations in real time. When employees know that their location is transparent, they are more likely to successfully manage their schedule and reach daily goals.
2) Location-based workplace management tools help maximize efficiency and accountability. By enabling a Geofence around an office or meeting site, on-time arrival of employees can be tracked. Notifications can also be enabled to let you know when your employee has reached their destination. These features help ensure that even while using their own devices, your employees are as efficient and accountable as possible.
3) Companies can use location to prevent fraudulent activity. Location can be used as an additional layer of authentication, allowing specific employees access to specific information while in specific areas. This prevents employees from browsing confidential information in public places where the information can be at risk. It also prevents any threats from the information getting into the wrong hands if a device is misplace or stolen.
BYOD boasts impressive benefits, and location data helps minimize its risks. CEOs take note; it’s time to start the transition to BYOD. CLOs, be prepared; make sure location is at the center of your BYOD strategy.