"THE YEAR OF LBS"
Here's the lead-off excerpt from Mobile Commerce Daily from March 25, 2010:
LAS VEGAS - Mobile location-based services in the U.S. have gained significant momentum over the past couple of years, and are being widely adopted by consumers and enterprises while wireless data usage has undergone significant transformation.
Many successful applications are reliant upon location information, and the panel “Applications – Location Enabled Future,” moderated by Gaurav Garg, partner at Sequoia Capital, discussed what types of location-enabled applications and content are being monetized. The discussion covered what the industry challenges are, and what may be in store for the future.
“I’m here to tell you this is the year of LBS, the start of the decade of LBS, with all of these location-based apps coming out for all of these devices,” said Rip Gerber, president/CEO of Loc-Aid Technologies. “What has started to push our ecosystem forward fast is Apple and Google.
“Canadian carriers have opened up location APIs, but in the U.S. it has been slower—Sprint went first, and the others are coming this year” he said. “What woke them up was Google and Apple eating their lunch—there are now 50 apps store you can go to, and carriers used to own that a few years ago.
“There are bigger forces at play, so we had to figure out how to swim with those new currents to create value.”
There was a battle on the battle about pricing models and applications versus personal navigation devices.