The Year of LBS...Really.

"THE YEAR OF LBS"

What happens in Vegas can now be geo-fenced in Vegas...I had the honor of being selected for the only LBS panel at CTIA this year, sitting alongside some of the most-respected veterans in the location-based Services industry (click the link below for the full article in Mobile Commerce Daily).
We had a lot of fun on stage.  I've discovered that the LBS industry has a fraternal nature: many of the LBS CEOs and CTOs have been banging away at location applications and service for years - in some cases decades - and this merry band of technologists has fought side-by-side in some hard-won contests...against carriers, against freemium hungry consumers, against Google...to name just a few of the recent beachheads in the LBS arena.  Battled-scarred and wise beyond their Internet years, folks like Walt Doyle of Where.com and Doug Antone of Networks In Motion (now part of TCS) are wise (and wise-cracking) panel-mates.  I'd gladly play on a panel with these gentlemen again.  It's not easy to get an audience at CTIA laughing, especially about LBS, and especially at the tail-end of 3 days in Vegas.  But we did it.

Here's the lead-off excerpt from Mobile Commerce Daily from March 25, 2010:

LAS VEGAS - Mobile location-based services in the U.S. have gained significant momentum over the past couple of years, and are being widely adopted by consumers and enterprises while wireless data usage has undergone significant transformation.

Many successful applications are reliant upon location information, and the panel “Applications – Location Enabled Future,” moderated by Gaurav Garg, partner at Sequoia Capital, discussed what types of location-enabled applications and content are being monetized. The discussion covered what the industry challenges are, and what may be in store for the future.

“I’m here to tell you this is the year of LBS, the start of the decade of LBS, with all of these location-based apps coming out for all of these devices,” said Rip Gerber, president/CEO of Loc-Aid Technologies. “What has started to push our ecosystem forward fast is Apple and Google.

“Canadian carriers have opened up location APIs, but in the U.S. it has been slower—Sprint went first, and the others are coming this year” he said. “What woke them up was Google and Apple eating their lunch—there are now 50 apps store you can go to, and carriers used to own that a few years ago.

“There are bigger forces at play, so we had to figure out how to swim with those new currents to create value.”

There was a battle on the battle about pricing models and applications versus personal navigation devices.

For more, please click the link below:

Link: http://www.mobilecommercedaily.com/mobile-lbs-blowing-up-but-monetization-a-challenge-ctia-panel/