Last week I sat down with Derek Johnson, founder & CEO of Tatango to talk about the explosion of mobile marketing over the last couple of years. Tatango is an interesting company in the SMS marketing space. I've been speaking with Derek and his company for a few months now and have been impressed with their early market traction with location-based SMS campaigns. During our conversation Derek asked me to pull on the experiences I've had as CEO of Locaid in location-enabling SMS marketing campaigns for our customers including the recent geofence pilot we ran with Alliance Data.
The blog and my answers can be found here - Top 10 Most Commonly Asked Location Based Mobile Marketing Questions.
If you think Derek and I missed any questions out during our discussion post them in the comments below and I'll make sure I answer those too!